Throwing the Playbook Out the Window for 2020

Dan Granger, Founder and CEO of Oxford Road, a leading advertising agency specializing in audio and all things spoken media and audio-tech/media technology, joins Carol Roth to talk about marketing amidst the insanity that is 2020. Dan talks about what tactics should be thrown out the window, why “ease of use” trumps just about everything in today’s environment and the “if, then shaming fallacy” happening on social media and otherwise. Dan and Carol also talk about why Bill Burr’s genius podcast advertising live reads are so effective, and why some companies still want control.

Plus, a “Now You Know” segment on Independence Day.

Dan is also Host of Oxford Road Presents, “Media’s New Deal” and founded Koala Corps with his wife Ciera, a charity that promotes/aids volunteers who work with children who need to be held in the NICU and otherwise. 

You can connect with Dan & Oxford Road’s Twitter @Oxford_Road 

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Published in: Business, Podcasts
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