Just about every day we’re asked: how did Israel lose the story?We wanted to put this question to an expert in marketing and storytelling, but could come at Israel’s story with some distance. Someone who wasn’t inherently hostile to Israel but also wasn’t a cheerleader.

Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing. He’s the host of the Prof G Podcast and the Pivot podcast, which he co-hosts with Kara Swisher. He is the New York Times bestselling author of numerous books ,including “The Four”, “The Algebra of Happiness”, and “Adrift: America in 100 Charts”.

To help us understand what happened overnight in Israel, ourguest today is NADAV EYAL, who returns to the podcast. He is a columnist for Yediot. Eyal has been covering Middle-Eastern and international politics for the last two decades for Israeli radio, print and television news.

There has been growing tension within Israeli society over where to prioritize a hostage deal – at what cost (in terms of how many and which Palestinian prisoners from Israeli prisons should be part of the deal and the length of any temporary ceasefire).

At the same time, the sense of urgency behind Israel’s hostage cause in capitals around the world is…drifting. Not disappearing, but drifting. A turning point seemed to be when the UN Security Council passed a resolution – 14-0 (made possible by a US decision not to veto) – that, for the first time, did not call for a ceasefire that was conditioned on the return of the hostages.

30,000. You hear that number and you already know exactly what we are referring to. It’s 30,000 casualties. That’s the number of Palestinians that have been killed in Gaza as a result of the IDF response to the October 7th invasion of Israel, according to the Gaza Health Ministry.

Of course, we don’t know how the Gaza Health Ministry arrived at that number. How does it collect this data, analyze it, and how does it account for civilian casualties versus Hamas terrorists? It’s a big round number that everyone – from news reporters, to aid organizations to governments – mindlessly repeat.

There have been two major developments in the past few days. First, the IDF has announced it is withdrawing much of its ground force presence from Gaza, at the same time that Iran is threatening a direct military hit against Israel or Israeli assets globally. The Iranian threat is in response to the IDF operation that destroyed Iran’s Consulate in Damascus one week ago.

To help us understand whether we are at a truly new stage (or late stage) of the war, our guest today is NADAV EYAL, who returns to the podcast. He is a columnist for Yediot. Eyal has been covering Middle-Eastern and international politics for the last two decades for Israeli radio, print and television news.

Over the past several weeks, especially the Biden administration’s statements Thursday, Israel has been subjected to a fresh round of harsh criticisms. We’ll be turning to the elevating U.S.-Israel tensions in our Monday episode with Nadav Eyal.

But today we have a conversation about the criticisms we have been hearing in intra-Jewish community debates here in the U.S. and other Diaspora communities. While there is a growing number of American Jewish leaders calling on Israel to change course and pursue a permanent ceasefire — or at least wage a more “humane” war — these voices are still a small minority (albeit a very loud minority). These voices get outsized attention, but they should not be ignored. They are people that many of us know. Some have large platforms. Many non-Jews hear them on those platforms and cite these Jewish figures as sources.

On Wednesday, Benny Gantz announced he was calling for new elections to take place in September. What is the significance of this announcement? Is it a sharp turn for Israel’s Government? What are the implications for the war and the War Cabinet? What does it mean for the protest movement?

Anshel Pfeffer — who has covered Israeli politics, Israeli national security, and global affairs for over two decades — joins our conversation very late at night in Jerusalem. He is a senior correspondent and columnist for Haaretz and Israel correspondent for The Economist. Anshel is the author of the book: “ Bibi: The Turbulent Life and Times of Benjamin Netanyahu.”

Since October 7, the United States has vetoed three resolutions put before the UN Security Council calling for a ceasefire. But suddenly, this past Monday, in a jarring change of course, the U.S. abstained, which — for all practical purposes — means the Biden administration chose to allow the 15-member Security Council to pass a similar resolution by a 14-0 vote.

The new edition of The Economist Magazine features a photo of an Israeli flag, blowing in the wind…all alone. The cover title of this issue’s editorial is just that — “Israel Alone”.

The editorial reads: “Today Israel has destroyed perhaps half of Hamas’s forces. But in important ways its mission has failed.

In the days ahead, Minister Dermer will be flying to Washington with a small delegation to meet with the Biden administration about the IDF’s options for Rafah, which we discuss. We also discuss where the overall military operation in Gaza stands now, the hostage negotiations, whether the Israeli Government should be expected to have a day-after plan rolled out now, what role the Arab world can or should play in that day-after planning, and the Government of Canada’s decision to ban future arms sales to Israel.

On October 6th of last year there was a long-standing ceasefire in place between Israel and Hamas. On October 7th, Hamas launched a massive war against Israel. Israel responded to this war that Hamas launched. Wars are violent. In all wars, civilians tragically get killed in the crossfire. What is unique about this war is how Hamas has used violence against civilians – Israeli civilians and Palestinian civilians — as core to its war-fighting strategy. What is unique to this war is how Hamas has built a 300-plus mile tunnel system underground to protect Hamas leadership and fighters while it set up its own civilian population to suffer. What is also unique about this war is the lengths the IDF has gone to telegraph so many of its operations so Palestinian civilians can re-locate in advance of those operations.

This is the reality of this war. And, yet, the Biden administration has supported Israel in this war from Day 1. Israel articulated its objectives in this war. The Biden administration made clear it supported Israel in pursuit of those objectives.

Since October 7, we have heard from more and more friends in Israel who came of age — politically — in the 1990s. Some of these friends were key political figures on the Israeli Left and were committed to working on a two-state solution as the final resolution to achieve regional peace.

Dr. Einat Wilf joins us to discuss the sobering of many of these figures and what it means for Israel’s future. Einat also discusses an essay she penned for Sapir journal about the tendency of activists in other countries to project their political debates on Israel — something happening today — however disconnected from Israel those debates may be. Her essay is called “How Not to Think About the Conflict” and it can be found here: https://sapirjournal.org/social-justice/2021/04/how-not-to-think-about-the-conflict/

As Ramadan begins, many analysts are speculating on what this means for Israel’s coming military operation in Rafah. There is a threat from Hamas to deter a Rafah operation. There is a threat from the Biden administration seemingly designed to encourage Israeli’s War Cabinet to re-think the operation. Are these real threats? How does Israel evaluate these threats? This is what we unpack in our weekly check-in with Haviv Rettig Gur.

Then we discuss whether President Biden is beginning a turn against Israel. Is it real or is it performative? Is there a difference? What are the implications?

Micah Goodman is on the speed-dial of a number of Israeli political leaders – from right to left, but especially on the center-left and the center-right. He is a polymath, a podcaster and one of Israel’s most influential public intellectuals, having written books ranging from biblical lessons for the modern age to Israel’s geopolitics. One book in particular, had an outsized impact in terms of its framing of the conundrum that Israel has been in with the Palestinians since 1967. That book is called Catch-67: The Left, the Right, and the Legacy of the Six-Day War, Not only have all of his books been bestsellers in Israel, he essentially created a new genre; books that bring core texts of Jewish thought to a general, secular audience. But Micah has a new book, which he wrote in a four-month sprint following October 7.

His new book is called ‘The Eighth Day’, in which Micah tries to understand the implications of the nation’s trauma and what it means for the other ‘day after’ (not the ‘day after’ in Gaza, but the ‘day after’ inside Israel). What does this moment mean for Israelis? How will 10/07 re-shape Israeli society…and its politics?This is the first interview Micah has done about his new book, which will be published (in Hebrew) at the end of March.

Will there be a negotiated pause in fighting in advance of Ramadan, or will the IDF move against the remaining Hamas battalions in Rafah?

At the same time, what to make of the new external and internal pressures on Israel? Externally, there is mounting pressure on Israel regarding delivery of humanitarian aid, and increasing internal pressure — specifically on Prime Minister Netanyahu — relating to how he’ll hold his Government together in the midst of a new debate about exemptions of Haredim from military service.

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For more than 30 years of ‘on again-off again’ peace talks between Israel and the Palestinians, many Israelis, and certainly most interested observers in the West, looked to the 1967 Six-Day War as the root cause of the Israeli-Palestinian conflict. If only we could reverse the results of that defensive war in which Israel conquered the West Bank and Gaza, the problem would be solved, so the narrative goes. And this served as the basis for all peace talks and agreements that have taken place since.

Last week, Prime Minister Netanyahu released to his cabinet what could be interpreted as a first sketch, an early blueprint, or a statement of principles for post-war Gaza planning. At the same time, and much more newsworthy, it appears that there is some progress on the negotiations to return more Israeli hostages.

To help us understand what’s going with both tracks, our guest today is NADAV EYAL, who returns to the podcast. He is a columnist for Yediot. Eyal has been covering Middle-Eastern and international politics for the last two decades for Israeli radio, print and television news. One of Israel’s leading journalists, Eyal was a winner of the Sokolov Prize, Israel’s most prestigious journalism award. Eyal has been covering Middle-Eastern and international politics for the last two decades for Israeli radio, print and television news. He received a master’s degree from the London School of Economics and a law degree from the Hebrew University of Jerusalem.

Every day we see news accounts “reported” by reputable journalists. There is typically one frame in the post-10/07 War: ‘Gazan Palestinians are the victims of Israel.’ How does this happen? How do journalists actually operate in Gaza and around the world? And is this a window into what had Hamas figured out long before 10/07 — that the forces of barbarism could manipulate the intentional press reaction to their massacre of 10/07?

That is why we wanted to sit down with Matti Friedman, who is one of the most thoughtful writers when it comes to all matters related to Israel, the broader Middle East, and also trends in the world of journalism. He is a monthly writer for Tablet Magazine and a regular contributor to The Atlantic. His newest book is called “Who by Fire: Leonard Cohen in the Sinai.” Before that he published “Spies of No Country: Secret Lives at the Birth of Israel,” and before that “Pumpkinflowers: A Soldier’s Story of a Forgotten War.” Matti’s army service included tours in Lebanon. His work as a reporter has taken him from Israel to Lebanon, Morocco, Moscow, the Caucasus, and Washington, DC. He is a former Associated Press correspondent and essayist for the New York Times opinion section.

On Sunday, Israel’s cabinet unanimously issued a statement rejecting efforts by the international community to force immediate recognition of a Palestinian State, especially so soon after 10/07. This was following an extensive article in the Washington Post last week that revealed plans — according to background sources — for Washington, the EU, and Arab capitals to accelerate the path to recognition of a Palestinian state.

Quoting from the Washington Post article: “The elephant in the planning room is Israel, and whether its government will acquiesce to much of what is being discussed: the withdrawal of many, if not all, settler communities on the West Bank; a Palestinian capital in East Jerusalem; the reconstruction of Gaza; and security and governance arrangements for a combined West Bank and Gaza.”