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A company needs a good logo. A politician needs a good name. But since the turn of the century (this one!) presidential candidates, or their handlers, have decided that they need to be graphically branded like Coca-Cola.
The Obama camp took it to a whole new, creepy level. And now I’m sure all the campaigns are focus grouping the bejeebers out of font styles and graphic elements. That the Clinton folks came up with something that resembles a hospital sign only says that they have the same level of taste in design that they do in candidates.
Three years ago Mitt Romney went to war with a squiggled red, white and blue “R” that said, “Please remember to brush after every meal and see your dentist twice a year!”
Let’s take a look at how the Republican entries are doing this go-around:
As we can see, Senators Paul and Cruz are on fire, supposedly with the Torch of Liberty but it could just be an angry mob. Paul’s is more esthetically pleasing but I dislike the use of just the first name. Just Elvis. Just Cher. Now, just “Rand.” And someone needs to tell Cruz’s people that in any American flag theme the stars always lead.
As for marcorubio – yeah, the man with evidently no shift key or space bar – all I have to say is, if you’re going to ripoff a look, you can do better than this: