Tag: Logos

Was It “the Word” That Was Made Flesh — Or Something Else?


“In the beginning was the Word, and the Word was with God, and the Word was God.” This sentence, the first verse in the Gospel of St. John, should be familiar, and the same can be said for this excerpt from that Gospel’s 14th verse, alluding to the birth and life of Christ: “And the Word was made flesh and dwelt among us.”

Less well known, however, is the fact that these verses in The King James Bible constitute a mistranslation of the original. The ultimate source of this error was St. Jerome — who chose the Latin word Verbum as a translation for the Greek word Lógos, substituting a term with an exceedingly narrow and precise meaning for a term much broader in its implications.

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I’ve been fortunate to have the private time recently to listen to a lot of what Jordan Peterson and his followers have been putting up on the Internet over the past few months. There’s a lot of stuff out there, and it’s kind of hard to find a place to start. Dr. Peterson focuses his […]

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‘Jeb,’ He Exclaimed


Jeb logoJohn Ellis Bush, a.k.a. Jeb, tweeted out his campaign logo Sunday; an  amusebouche before the big campaign announcement. The reaction was not positive, though I’ve yet to see presidential branding highly praised in the online fever swamps.

As a graphic designer, I’m often asked what I think of various campaign logos. Reactions usually span from “meh” to “that’s atrocious” and Jeb’s entry falls betwixt the two. I rather like the Baskerville Bold font for the “Jeb” and the Hypatia variant for “2016.”

But that exclamation mark.

Stop with the Logos!


A company needs a good logo. A politician needs a good name. But since the turn of the century (this one!) presidential candidates, or their handlers, have decided that they need to be graphically branded like Coca-Cola.

The Obama camp took it to a whole new, creepy level. And now I’m sure all the campaigns are focus grouping the bejeebers out of font styles and graphic elements. That the Clinton folks came up with something that resembles a hospital sign only says that they have the same level of taste in design that they do in candidates.