Posting Patient Prices: Transparency Cure for Hospital Blank Checks

Joe Selvaggi interviews entrepreneur, philanthropist, and founder of, Cynthia Fisher, discussing her research and advocacy for enhanced healthcare price transparency. This initiative has the potential to improve life expectancy and save Americans over a trillion dollars annually.


Cynthia A. Fisher is Founder and Chairman of, a nonprofit organization seeking healthcare price transparency, giving power to American consumers – patients, employers, and unions – to lower their costs of care and coverage through a functional marketplace and choice. Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading, price transparent umbilical cord blood stem cell banking company which she started in 1993. In 2000, she co-founded and was president of the cellular medicines company, ViaCell, Inc., of which ViaCord became a division. ViaCell went public in 2005, was acquired by PerkinElmer, and exists today under the ViaCord brand. Cynthia also serves on the public company boards of the Boston Beer Company, Inc. and Easterly Government Properties, Inc. She serves on the Florida Council of 100 and the board of the National Park Foundation, and she previously served on the board of directors of Cynthia holds an MBA from Harvard Business School and a BS and honorary Doctorate of Science from Ursinus College.

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Published in: General, Podcasts