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A friend of mine sent me this link to a National Review article on polling. Two key takeaways from the article:
Another factor, is that “conservatives are less likely to participate in polls in general,” he says. “We see a five-to-one refusal rate among conservatives.” That means “you’ve got to work very hard to get a fair representation of conservatives, when you do any kind of a survey.”
One problem with weighting is that Republicans “who don’t like Trump can’t wait to answer a poll,” he says. “So immediately, within the 22 percent, they’ve probably overrepresented it, the anti-Trump Republicans, the Never Trumper types. Well, when you weight that up from 22 to 35, now you have skewed an already bad representation sample. So that’s kind of inherently how they can be so off.”