I generally don’t like political labels. I think they often do more to impair communication than to enhance it. However, the “woke” label is now widely used, and it would be nice to have a counter-label that means, basically, “I am not ‘woke’ and I reject the ideas and values ‘woke’ implies.” I described myself in a conversation today as a “traditionalist/Burkean conservative,” but that’s not a tagline that trips off the tongue, and it will never become popular.

James Delingpole or one of his guests mentioned “sound” as a term gaining currency, and as having approximately the meaning I seek. I’ve never heard it used and so I’m a little skeptical, but I nonetheless agree that some label for those of the deliberate and considered ‘not-woke’ crowd would be useful. I don’t much care for “sound,” but I’m open to suggestion. Whatever it is should be something vaguely positive, difficult to pun into a pejorative, ideally evocative of measured and solid — yes, “sound” — consideration, and unburdened with potentially troubling associations.