In 2015 Ross Douthat coined the term “woke capitalism” when writing a piece for the New York Times. He defined it as how companies signal their support for progressive causes in order to maintain their influence in society. He really tapped into something. Since then, this mindset has only grown, as the largest corporations are now weighing in of almost every major (and not-so-major) public policy issue. The problem: they increasingly land on the “leftist” side of the issue. So what is the impact? Is this a coordinated effort? What is the antidote to this “corporate wokeness” infiltrating our largest American companies? On this episode, Andy Olivastro joins us to weigh in with a unique perspective. He led communications and reputation strategy for some of the largest corporations and best known brands, and witnessed first-hand this gradual shift toward “corporate wokeness.”

Show Notes:

Success, Not Corporate Wokeness, Elevates the Human Condition

1 Investor With 1 Share Can Call Out Corporate Leftism

The Agenda of Black Lives Matter Is Far Different From the Slogan

Conservatives, take back the franchise with proxy voting


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  1. Dr.Guido Member
    Dr.Guido
    @DrGuido

    Run—do not walk—run and get a copy of Steve Soukup’s “THE DICTATORSHIP OF WOKE CAPITAL”…trust me on this.

    • #1
  2. colleenb Member
    colleenb
    @colleenb

    I haven’t even listened yet but I note about Douthat coining the phrase in 2015!! I’m hoping we can stem this tide but sometimes I’m pretty hopeless. On to the podcast.

    • #2
  3. colleenb Member
    colleenb
    @colleenb

    Thanks for the interview. I think if nothing else shareholders and others should be mad that these corporations are hurting their bottom lines either by alienating consumers, spending money on non-corporation groups (why would any corporation NEED to give a donation to BLM?), the climate crisis stuff, potentially getting sued for some of the racial quotas and such like being done, and just generally taking their eyes off growing the business and making a profit. 

    • #3