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…or pour it away like Coke?
My cousin texted me about Coca-Cola’s “Be Less White” training the other day. (Ammo Grrrl on Powerline has a great take on that today.) In my exchange with him, I envisioned a possible Pepsi response to take competitive advantage of Coke’s incredible foolishness by starting a “Be Less Coke” campaign:
Some companies want to define you by the color of your cola, to make you feel bad about its color even if you can’t control it and never could. We at Pepsi could care less about the color. We only care about how it tastes. Be less Coke.
Sadly I don’t envision Pepsi doing so.Published in