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The Biden campaign has decided to ignore policy and ideology. Biden is presented to us as if he just arrived on the scene in his white hat on his white mount: a man of integrity, empathy, and, as uttered by that most eminent of Hollywood caricatures, Judge Elihu Smails, “goodness.” He scolds, he criticizes, he assumes this ludicrous mantle of goodness, and from his high horse, attempts to draw a contrast between himself and the obviously oafish, uncouth, unworthy, orange, Trump.
This is a pretty good pitch, designed to appeal to the white, female, suburban voter. You know the type: she believes herself to be more nuanced than mere partisanship. Left or right, she refuses to see the world in such terms. She may object to abortion, for example, or she may actually believe in limited governance, but she is really frightened of guns and likes her nice neighborhood with its nice schools for her children. She might believe that she is “independent” but she is really just unengaged. If she took the time to study the issues (which she will not; independents like to say they are informed, but what they really are is intellectually lazy) she would likely align far more with Trump than Biden. But she will not. She will vote with her gut. She is malleable, hence the campaign strategy. Biden good. Trump bad.
How should the Trump campaign react to this? Go after Biden on the “goodness” leap. Biden has a long history that defies that claim. Question: How did he manage to become a multi-millionaire as a lifetime politician? What about his brother and his son?
The objective should be this: Expose his ties to racist Democrats, his racist comments, his voting record. Cast a dark shadow on his crowd tested claim of the mantle of “goodness.” Drive a spike in his “everyman” persona. Show the suburban woman voter the touchy, creepy Joe Biden.
Don’t let the Democrats repackage creepy old Joe as some kind of Democrat saint. He’s still the plagiarist, Charlatan, patronizing, corrupt, opportunistic, kinda slow old Joe. It’s time to pierce through the BS and put a real spotlight on the real man and his politics.
Joe Biden belongs in the pond, not the pool.Published in