#WeAreComing: The New Trump Campaign Ad

 

During Game 7 of the World Series, President Trump ran a new 2020 campaign ad. The ad was short (30 seconds), but expensive ($250,000) to air. The estimated number of viewers for the game was 23 million, so it had a long reach. The ad had the usual montage of success images and ridiculed the impeachment hoax, but what I found interesting was the final line:

“He’s no Mr. Nice Guy, but sometimes it takes a Donald Trump to change Washington.”

This is interesting because he basically admits he’s not presidential, but this is a time when we need someone that is not presidential to change Washington for the better. This positions the incumbent as the outsider. That’s a bold strategy, Cotton.

I think it can work. The Dems have used a three-pronged attack on Trump: he is not presidential enough, he should be impeached, and he is a source of chaos in the hope that people will vote D to end the chaos. Instead, Trump is saying that the chaos is a sign of what’s wrong with Washington (deep staters, secret hearings, investigation as a weapon, spying, self-serving politicians, etc.).

Using political jujitsu, Trump plans on taking all the chaos and impeachment “smoke” the Dems have created the last three years and turning it against them. The admission of being “not a politician” will work with the voters he needs, because they are sick of politicians. The weakness is turned into a strength. The bug is really the must-have feature. The ad makes him look like a fighter and reverses years of Dem and media attacks. Playing the outsider card, being the populist fighter, and Tweeting “hero dog” memes for 12 months is a winning strategy for the swing states.

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Published in Elections
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  1. Henry Racette Member
    Henry Racette
    @HenryRacette

    DonG: “He’s no Mr. Nice Guy, but sometimes it takes a Donald Trump to change Washington.”

    I like nice guys. I like to think I’m a nice guy. And I generally want my President to be a nice guy.

    But I think this is a winning line, and I hope they run with it.

    Because I don’t want a Democrat in the White House.

    • #1
  2. Annefy Member
    Annefy
    @Annefy

    this is interesting, because he basically admits he’s not presidential, but this is a time when we need someone that is not presidential to change Washington for the better. This positions the incumbent as the outsider.”

    The bolded comment confuses me.

    1) I’ve never understood “nice guy” as a necessary quality to be “presidential”

    2) We’ve had a lot of presidents who weren’t “nice guys”, so if DJT isn’t presidential, he’s got a lot of company

     

    (edited slightly due to the inability to find my glasses last night)

    • #2
  3. James Gawron Inactive
    James Gawron
    @JamesGawron

    Don,

    This is on YouTube.

    Regards,

    Jim

    • #3
  4. Arahant Member
    Arahant
    @Arahant

    Here’s hoping.  Also, I agree with Annefy that this is not saying he is unpresidential.

    • #4
  5. Susan Quinn Contributor
    Susan Quinn
    @SusanQuinn

    I like the ad. I think it’s honest and hard-hitting and points to Trump’s determination to drain the swamp!

    • #5
  6. Front Seat Cat Member
    Front Seat Cat
    @FrontSeatCat

    Fantastic ad – and its all true – no hoax!

    • #6
  7. WI Con Member
    WI Con
    @WICon

    I think it works. I also like the juxtaposition of Trump getting booed at the Nationals game – to me, it shows the that 96% D.C. hates him & the people that voted for him – and I hate them right back. 

    I recognize how ugly ‘hating’ is, especially my own fellow citizens but I’ve come to think of them more as Unelected Rulers than citizens or  ‘Public Servant’.. 

     

    • #7
  8. RyanFalcone Member
    RyanFalcone
    @RyanFalcone

    This kinda reminds me of a line in The Lion The Witch And The Wardrobe. In the book, The Lion (who symbolizes Christ so don’t take this analogy to far!!!!!!) is the leader that everyone who is devoted to liberty is fighting to get back into power over the tyrannical white witch. He is obviously a giant, ferocious lion. One of the children fighting on the side of liberty sees him for the first time and is understandably frightened. “Is he safe?!?!” she asks one of the more experienced Narnians. “Oh, no. He is most certainly not safe…….but he is good.” the Narnian answers.

    As I mentioned in another thread, I don’t think Trump is “good” in the royal sense. Not one human can claim to be good. Not even one. His flaws are many and they are great. He does seem in my opinion to have an understanding of good however and a desire to lead and be lead in that direction. He will listen to voices for good and be swayed by them, where ruling class either will not (Democrats) or only pretend to (never-Trumpers).

    • #8
  9. OldPhil Coolidge
    OldPhil
    @OldPhil

    Annefy (View Comment):
    1) I’ve never understood “nice guy” as a necessary quality to be “presidential”

    Absoultely.  As they say, “you beat me to it.”

    • #9
  10. FightinInPhilly Coolidge
    FightinInPhilly
    @FightinInPhilly

    I like the line. I hate the voice over. The guy is reading it like February sweeps or something from Ronco, when what you want is gravity. They should recut it with Red Pepper.

    • #10
  11. Skyler Coolidge
    Skyler
    @Skyler

    DonG: This is interesting because he basically admits he’s not presidential,

    I don’t know how you come to that conclusion.

    • #11
  12. James Gawron Inactive
    James Gawron
    @JamesGawron

    WI Con (View Comment):

    I think it works. I also like the juxtaposition of Trump getting booed at the Nationals game – to me, it shows the that 96% D.C. hates him & the people that voted for him – and I hate them right back.

    I recognize how ugly ‘hating’ is, especially my own fellow citizens but I’ve come to think of them more as Unelected Rulers than citizens or ‘Public Servant’..

     

    WI Con,

    The swamp rats are terrified that Trump will take away their cheese. The scum just might be right.

    Regards,

    Jim

    • #12
  13. She Member
    She
    @She

    FightinInPhilly (View Comment):

    I like the line. I hate the voice over. The guy is reading it like February sweeps or something from Ronco, when what you want is gravity. They should recut it with Red Pepper.

    Or a woman.  Not Hillary or Liz.

    • #13
  14. Sweezle Inactive
    Sweezle
    @Sweezle

    At a rally recently Trump made mention of people not liking him but still having great reasons to re-elect him in 2020. Things like the economy, jobs and taxes.  So I like the ‘you don’t have to like me but you have to vote for me.’ This ad and that line were perfect.

    • #14
  15. Jerry Giordano (Arizona Patrio… Member
    Jerry Giordano (Arizona Patrio…
    @ArizonaPatriot

    RyanFalcone (View Comment):

    This kinda reminds me of a line in The Lion The Witch And The Wardrobe. In the book, The Lion (who symbolizes Christ so don’t take this analogy to far!!!!!!) is the leader that everyone who is devoted to liberty is fighting to get back into power over the tyrannical white witch. He is obviously a giant, ferocious lion. One of the children fighting on the side of liberty sees him for the first time and is understandably frightened. “Is he safe?!?!” she asks one of the more experienced Narnians. “Oh, no. He is most certainly not safe…….but he is good.” the Narnian answers.

    As I mentioned in another thread, I don’t think Trump is “good” in the royal sense. Not one human can claim to be good. Not even one. His flaws are many and they are great. He does seem in my opinion to have an understanding of good however and a desire to lead and be lead in that direction. He will listen to voices for good and be swayed by them, where ruling class either will not (Democrats) or only pretend to (never-Trumpers).

    Ryan, good comment, but I think that your interpretation of the Narnia stories is incorrect.

    The battle is not liberty vs. tyranny.  The battle is good vs. evil.  The end result of the victory of the good guys, in The Lion, the Witch, and the Wardrobe, is not libertarian anarchy.  The result is actually monarchy, with the victorious good guys (and gals) on the thrones.

    I think that it is a big mistake to equate liberty with virtue.  Liberty is an important value, but not the only one.

    Our Founders understood liberty to mean that we, the people, would have a choice in the selection of our leaders and the making of our laws.  It did not mean that people get to do whatever they want.

    • #15
  16. EHerring Coolidge
    EHerring
    @EHerring

    I loved the ad. It made me want to donate.

    • #16
  17. MarciN Member
    MarciN
    @MarciN

    I realized last night as I couldn’t sleep what the Democrats’ election game plan probably is, which is, briefly, to remove Trump during the first year of his second term. That’s when Nixon was driven from office, and it’s when Clinton was impeached, during the first year of their second terms. Bush’s second terms was horrific–the Democrats are still calling him a “war criminal,” for heaven’s sake.

    I think the Democrats right now are just trying to get the game started. They are not serious about removing Trump from office during his first term because they know they don’t have the votes in the Senate to do so. What they are doing now is laying the groundwork and creating a cloud of doubt and a pile of circumstantial evidence that they will continue to add to over the two years such that they will be able to remove him at the beginning of his second term. That’s what I think is happening.

     

    • #17
  18. Arahant Member
    Arahant
    @Arahant

    MarciN (View Comment):
    I realized last night as I couldn’t sleep what the Democrats’ election game plan probably is, which is, briefly, to remove Trump during the first year of his second term.

    Don’t overthink this. They would prefer to ensure he is out and not re-elected. I think we will see the impeachment no later than October of next year as the October surprise. In this case, it would be more of “The October Hammering Point.” The best time would be as the Republican convention is coming up. If they can get him removed and barred from holding office after he is the official candidate, that would be the best-case scenario for them. The problem is getting enough Republicans to go along.

     

    • #18
  19. OkieSailor Member
    OkieSailor
    @OkieSailor

    She (View Comment):

    FightinInPhilly (View Comment):

    I like the line. I hate the voice over. The guy is reading it like February sweeps or something from Ronco, when what you want is gravity. They should recut it with Red Pepper.

    Or a woman. Not Hillary or Liz.

    Haley Barbor

    • #19
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