Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
Republicans have a chance to speak to normals this 2022 in a way they haven’t or wanted to in a very long time. Normal people have thought of the Republican Party as effete, only for the rich, not prone to listening to the problems of people who haven’t donated a few ducats into the war chest for rubber chicken.
Inflation has hit families in the wallet when it comes to groceries. But, it’s also hit those of us without families. A few voices in conservative media have begged Republicans to go into dark-blue territory and just ask for their vote. This is the year.
But politicians also have this nasty habit of couching things for the squares that doesn’t quite resonate with the everyman. Sure, you can campaign that bacon or a pound of beef is more expensive, but you still get the same amount of bacon or beef: a pound.
So I propose a different route: the way to talk about the economy that will win far more votes this cycle is to talk in the language of the poor. We talk about the price of proteins, which has always been a luxury for people who are truly destitute. We never talk about the kinds of food people are struggling to buy. The way to get to those people is to talk about something they understand: talk about ramen noodles.
When I moved to Los Angeles in 1996, ramen noodles were ten for a dollar (it might have been twenty). Perfect for the recent college graduate living in a chic neighborhood on his own and paying far too much for rent while working menial jobs that barely paid above minimum wage. I just remember my diet was mostly ramen, store-brand mac and cheese, and store-brand hot dogs for the better part of two and half years.
I found very creative ways of eating ramen noodles as someone who couldn’t afford much more. I actually like them. Every so often, because I’m scared to death of being poor, I will pick some up to remind myself to feel blessed for what I have now. Absolutely no nutritional value whatsoever, but they make great French Onion soup. Chile, followed by beef and roast beef, are my go-to flavors.
In Los Angeles, when Joe Biden was inaugurated as President, ramen noodles were five for one dollar. As inflation got worse, those numbers went down. Currently at my grocery store, they are two for a dollar.
That means people trying to extend a dollar can literally get half as much food as they could if they were in the same position when Biden was inaugurated. That speaks to the electorate, especially the electorate where bacon is a luxury.
It’s clear, it’s succinct, and it’s understandable to anyone who has ever been on a budget.
It’s also the kind of story most Republicans suck at telling, be it inauthenticity brought on by success, or too busy screaming buzzwords like “socialism” in hopes that something sticks.
But increasingly, as Democrats become more and more the party of those with college educations, they are becoming the so-called “party of the rich” as they recommend we merely spend more money for electric cars or spend more time on inefficient public transit with the other rabble. But that argument will fall on deaf ears if we try to make it directly, courtesy of the media, which will deconstruct or obstruct what is being said.
But this illustration couldn’t be made any more clear. It’s an illustration parts of the electorate that Republicans haven’t been able to connect with in the past can understand.
Vote Ramen 2022.Published in