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Trump Should Get Ready to Rumble on the Radio
President Trump has been effectively throttled by the social media billionaires, cut off from all dominant media megaphones. He has a way out by hybrid political warfare, linking the growth of Rumble to an old-school media play: talk radio. Trump should take a lesson from the Gipper, providing a modern version of Reagan’s 1976-1979 daily five-minute radio commentary. Conservative talk radio networks would surely fight to get such a huge audience draw.
President Trump is trying to shape Congress through endorsements, yet his endorsements are not necessarily having the powerful positive effect they did during his first term in office. This is because the general public, even the general primary electorate that might turn out in GOP primaries this year, is not hearing constantly from President Trump. He cannot build a new social media architecture fast enough and attract enough eyeballs and ears to make a difference in this crucial year. So, he must go old-school with a new twist.
Ronald Reagan built a national brand between 1975 and 1979. He engaged in the disciplined process of talking to the American people five days a week until launching his 1980 presidential campaign. Reagan did so with a five-minute radio commentary, interrupted only for his 1976 Republican primary campaign.
In a daily radio commentary that ran from 1975 to 1979, former California Governor Ronald Reagan used his considerable acting and broadcast talents to build his reputation as “The Great Communicator” and lay the groundwork for a successful presidential run in 1980. These radio commentaries also helped Reagan transition from a national public figure appreciated more for his acting ability than his political acumen into a serious political figure. Reagan gave 1,027 of these addresses to an audience of 20 to 30 million listeners each week, interrupted only by his initial run for the White House in 1976.
President Trump should follow the Great Communicator’s example over the next two to three years. He should launch a daily podcast on Rumble of a fixed length, between two and five minutes, calculated to fit the talk radio network show clocks. Show clocks define the talk segments and breaks for news and commercials. You may have heard Bill O’Reilly providing one such break segment commentary.
Going old-school advances President Trump’s agenda in more than one way. Reviving daily media exposure, outside the ability of the left to cancel him, would make him far more formidable as an ally and enemy in the political arena. Leveraging the old format to get a much wider audience, Trump would drive eyeballs and clicks towards Rumble, turbo-charging its growth as a social media platform. Providing a daily program, likely 120 seconds, would help Trump craft a disciplined set of messages, with needed repetition and brevity, making him an even better communicator.
Never mind the Gipper, President Trump, win one for the American people!
Published in Politics
Trump is the past, and only hurts the Republican Brand. A substantial portion of Trump’s rallies are devoted to Trump’s Big Lie about the 2020 election. Trump prattling on about his Big Lie in daily broadcasts will drive independents and convincible Democrats away, not only from Trump, but from other Republicans.
Joe Rogan blew up into a media mega-star over years on YouTube, finally recognized by Spotify, another audio/video platform with free and premium service levels, as a very valuable property. I was clear in the OP that Trump going to social media only, a high-traffic podcast service like YouTube, Apple, or Spotify, is not fast enough to match the political clock at this point. Further, Trump would almost certainly be denied a platform on any major “mainstream” podcasting platform, including Spotify.
That is why I insist Trump can only succeed in the world as it actually is by BOTH conservative talk radio AND a viable newer video/podcasting platform like Rumble that specifically will not no-platform or censure him.
Five minutes is too long for a daily commentary, and a weekly commentary is too infrequent. Two minutes fits inside the established show clocks of the talk radio networks, not bumping any show-host’s time. This matters. 2X5=10 minutes a week. Rush Limbaugh’s morning update ran 2:30 per day. That should be the maximum, allowing a quick communication of one idea. 5 days a week would mean five ideas, possibly on five different policy areas. Likely topics: border, crime, economy, foreign policy (energy export, trade fairness, security), elections.
Pretty rich from Ricochet’s biggest peddler of the serial real Big Lie against President Trump and us.
I think this is a great idea. Thank you.
What is the real Big Lie?