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Modern TV ads irritate me like a cheese grater on a back patch of shingles, but man, this one had me seeing every shade of red in the spectrum.
As they say on Twitter: Show me you’ve never run a business without telling me you’ve never run a business.
We’re not just expected to side with the smug volt-dolt and cheer his life hack. We’re supposed to luxuriate in his fine-print end-run humiliation of a working guy. A gas station manager. You know, a loser. A guy who probably had to show up at 6 to cover the shift for someone who couldn’t make it because her child care fell through, so he had to get there early — manager’s obligation — and make sure the coffee urns were hot for the a.m. rush, make sure the bathrooms weren’t toxic from the bar-rush crowd, make sure the coolers were stocked, swab the floor by the soda machines (people spill all over the place, and it gets sticky), deal with pump six (it ran out of receipt paper), check the seals on the other pumps to make sure no one inserted a CC scanner, explain to the angry lady that the lottery terminal is down but it’s the state’s fault, run around to the back to let the Pepsi delivery guy in, put out the cones in the parking lot because the tanker is coming in to top off the tanks, check the candy aisle to replace the empty boxes with new ones, sign the sheet to indicate that he did a temp check on the premade wrapped sandwich cooler, adjust the price of gas on the sign because he just got an alert on his phone, jam the Marlboros in the rack, deal with the lady who had her prepaid card declined after he’d rung up $23.93 in groceries, restock the items she left on the counter, and then, during a rare lull, check the fargin’ level in the got-damned windshield wiper reservoirs and make sure the paper towels in the dispenser on the island were stocked, and check the hand-sanitizer levels on the island as well, that’s a new one, but you get wrote up if you don’t, and then on the way back in the store, deal with a guy who was complaining about the Redbox video machine because it was out of the movie he wanted, even though that’s not part of his job at all, they just hire out the space outside the store, but the guy swears he reserved a movie, here, look at this, I got an email proving it, it’s your store, do something.
And then. AND THEN. THIS GUY. THIS FRICKIN GUY.
The comments on YouTube seem overwhelmingly negative, which gives me hope for America. I, for one, now hate Hyundai and everyone involved in the creation of this ad. I want the creative director of this ad to stumble across a TikTok of his UberEats driver eating some of his wings en route to delivery and laughing about it. I want the writer of the ad to discover that someone stole one of his ideas and took credit. I want the account executive to toss his Tesla fob to a valet who drives it into a concrete post.
[17 CoC language violations]Published in