Ricochet is the best place on the internet to discuss the issues of the day, either through commenting on posts or writing your own for our active and dynamic community in a fully moderated environment. In addition, the Ricochet Audio Network offers over 50 original podcasts with new episodes released every day.
BRCC False Flag Operation: I Thought So
When the uproar started about Black Rifle Coffee Company’s CEO supposedly badmouthing conservatives, I thought it smelled like a typical false flag operation designed to tear down a conservative company or institution. Now it seems that the NY Times interview of CEO Evan Hafer was selectively edited to change the context of his words…surprise, surprise.
The interviewer got Hafer talking about when he was personally attacked for having a Jewish-sounding last name, and then used his words to make it seem Hafer was talking about conservatives in general.
When are we going to learn? Robert Heinlein wrote about exactly this sort of stuff in The Moon is a Harsh Mistress, for crying out loud.
Published in General
I do Silencer Smooth and Just Black and I’ve enjoyed them.
Make good coffee. And keep your mouth shut.
At the end of the day the company retweeted the article. By definition if you retweet an article you support and advertise that article.
If you don’t support that article then what you should say is somebody in our social media department or the social media company we employ retweeted that as a matter of course but we now disavow that article.
He is the CEO and he is responsible for everything that his company does
CEOs responsible for everything their companies do and if you’re not willing to accept that responsibility is the CEO frankly you have no business being a CEO.
And for such a bunch of hard guys they’re Twitter is busy blocking people for criticism.
So you have people who trade on being veterans and making a big deal about being veterans but they are blocking people on Twitter who say things they don’t like.
Unless all of those people are unblocked unless they’re Twitter reflects the rest of the message that they’re saying I don’t believe them.
Or mock it and offer it up for ridicule?
That is not what they did.
You have a point.
I was taking issue with your definition that a retweet necessarily implies agreement with the retweeted tweet. I can’t believe I just wrote that.
A blind retweet. Sort of thought that part went without saying. I forget how pedantic Ricochet members are. Points for your gotcha.
Nous?
After their response to the Rittenhouse situation, no one should take them at at their word. Its like believing John McCain when he said ‘build the dang fence’ or ‘I oppose Obamacare’.
I am surprised by the level of ‘benefit of the doubt’ being expressed for BRCC. These are not a bunch of twits running a company who are new to the game. Established in 2014, they’ve actively and consciously built their brand through two divisive elections, intentionally marketing to one side of our country’s current political divide. As someone who’s sucked down way too much coffee in a Humvee, that advertising connection was unmistakable and effective. But so is their business acumen, at least up to this point. WTH were they thinking? Even a cursory overview of NYT reporting on conservatives show they do not operate in good faith. Question anything the NYT or Wapo prints – absolutely. But I lack any sympathy for BRCC providing opportunity to a known quantity. This was either the biggest brain-fart ever or we now are witnessing their true convictions. I don’t see another option. Either way they can find sympathy between s#!+ and syphilis in the dictionary.
I buy my coffee beans from an outfit in Minnesota. I have no idea what their politics are, nor do I care. The beans are roasted and shipped with 24 hours of when I place my order. They arrive at my home in 2 to 3 days. They make the best espresso I have ever made, and they are less expensive the BRCC. My sense is that BRCC set itself up to be a counter to Starbucks. Their approach to marketing is similar but aimed at the other end of the political spectrum which includes cups and other related equipment with the brand proudly displayed.
I don’t make a habit of advertising my politics or my various forms of self-defense. I find the entire display thing to be a bit gauche. Anyone who would like to test my security systems is welcome to find out what I have available, though I wouldn’t particularly recommend it.
I think that it is likely that Hafer was deliberately misquoted, but, frankly, I don’t care. I don’t care much about his company. I find his advertising a bit too much, an obvious ploy to use political issues to sell a product completely unrelated to politics. I don’t like that approach no matter which side chooses to use it. I don’t drink Coke or the company’s other products, but not because of its political stance. What I buy is the best product in any given arena based on its proven performance, not the politics of its management. I am really tired of the entire corruption of our system into a them vs. us contest.
Yep
These guys are ex-military. The military supports the government and those in power / control of it. So the military is effectively ran by the Democrats. It proved that this past January when it sent 30k soldiers to install Biden as POTUS. Anybody that thinks the military or any of its personnel current or former support conservatives when push comes to shove is mistaken.
I just watched 10 minutes ago Robert Barnes, Kyle Rittenhouse’s public relations lawyer call out BRCC as an exploitive shill who is attempting to do damage control, and fully blamed them for throwing KR under the bus.
Seems pretty case closed to me that BRCC is being faux-right wing. Blocking Cernovich and Schlicter on Twitter is pretty much game over for that company.
Is Robert Barnes representing Kyle Rittenhouse? I was very worried for him when Robert Barnes turned out to be right about Lin Wood, but I feel a little better if Barnes is representing his interests (and advising him on defense attorneys).
Frankly, at this point only a full-throated endorsement of Kyle Rittenhouse’s innocence (and partial funding for his defense) would redeem the brand in my eyes-its too late for them to claim that they want to keep out of politics, they already crossed the line.
That was my first thought also.
Buh buh but vetewans habe feewings too-oo!
Fits right in with the new Woke doctrine. Taking notes from CIA recruitment for new dog tags: ” I am a cisgender millennial who’s been diagnosed with generalized anxiety disorder. I am intersectional, but my existence is not a box-checking exercise.”
This says it for me too.
By their actions I shall know them.
They went after a market by lying. Kind of like a GOP politician lying to get through the primary.
Yep
Amen
BRC reminds me of Christian Brothers Auto, an automotive repair shop chain here in Texas that makes a big deal out of their Christian identity, including having big open Bibles on the counter top in their reception area. Then they overcharge you for all the work they do.
Forgetaboutit. I’ll buy Peet’s coffee regardless of the politics. And I don’t want to know about the religious identity of the auto repair shop I use.
In the Soviet Union, being apolitical was a way to get your music group banned.
My wife and I especially like the “Papua New Guinea Baroida Morita” in my most recent order from Gillespie Coffee. In addition to roasting coffee to order (roasting your batch when you order and shipping immediately) Gillespie is a full-time Lutheran pastor of the LCMS. LCMS pastors tend to be conservative, but some are more so than others. Dunno if he has any guns, but I have known a lot of Lutheran pastors who do. Gillespie coffee is expensive, so we don’t order it all the time. The coffees I are often $16 for 12 oz., and $46 for 2.2 lb. In my latest order I got 12 oz of the Papua New Guinea, and 2.2 lb of “Burundi Monge Murambi Hill.” I should have done it the other way around, but it’s OK.
I alternate between fresh-roasted coffee from Gillespie and S&W Craft Roasting, which is good, too, and not quite as expensive. It’s a bigger operation, and I suspect (judging by the roast dates on our bags of coffee) that they interpret “roast to order” a little more generously, in their own favor.
And in between times we sometimes get single-origin coffee from Meijer’s Grocery Store. That isn’t fresh roasted, but is cheaper and sometimes is decent enough. Our Rep. Peter Meijer is a GOPe-style Republican. Dunno about where he stands on 2A, but I would be wary. He will have primary opponents, and I will be giving them a close look. (He was censored by our county GOP organization because of his vote to impeach Trump, but I suspect some of the same people who voted to censor him will vote for him for re-election. It may depend on the quality of his primary opponents.)
Also, a neighbor down the road now roasts coffee, which he sells in 8 oz bags for $8. Sometimes his lighter roasts are pretty good, up there with the best. He and his wife have a roadside stand at which they sell miscellaneous veggies and free-range eggs, so we get all our eggs there now. If I want coffee I just text him to ask if he has any fresh roasted, and if so he puts it out for me. They also sell at a couple of local farmers markets, but they don’t do mail order. They don’t seem like 2A people, but I really don’t know. We haven’t had a chance to meet them in person yet.
We have a really good local roaster, Joe Bean in Rochester. They single source directly from farmers, and I get a bag of their beans when they come up with something new. They tend to be lighter roasts but they are very good.
I also have the advantage of a son who runs a production line at the Starbucks factory in Seattle. I get CARE packages on a regular basis. Life is good.