Which Phrases Should the Right Retire?

 

In conversation with friends this weekend — the group included a couple of members of the Ricochet family — the conversation turned to the shortcomings of how Republicans communicate with the public. One of the participants offered what I thought was a very incisive critique of how the conservative message plays with a broader audience. His argument: a lot of conservative shorthand requires second-order explanations.

For instance, talking about “free markets” works only if the listener has a preexisting appreciation for why government intervention in the economy is generally to be abjured. By contrast, another interlocutor said that, were he running for office, he would position himself as “pro-innovation” rather than pro-free markets, leaving it to his opponents to explain why they were opposed to progress. The key, he argued, was reducing political positioning to the values level — something the left does very effectively through an emphasis on ideas like ‘fairness’ and ‘compassion’ (which, believe me on this, sells better than ‘higher taxes’ and ‘welfare’).

It’s an interesting thought exercise, and one worthy of this crowd. So how about you? What formulations would you suggest for a GOP candidate talking to an audience that doesn’t reflexively share his assumptions about good public policy?

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  1. Owen Findy Inactive
    Owen Findy
    @OwenFindy

    Man With the Axe: The battle isn’t to find the right slogan. It is to take back the schools and universities.

    Yes.  The long game.

    • #31
  2. BastiatJunior Member
    BastiatJunior
    @BastiatJunior

    Get rid of “balancing the budget.”  That means only one thing, : tax hikes.

    And “balanced budget amendment” means court ordered tax hikes.

    • #32
  3. Misthiocracy Member
    Misthiocracy
    @Misthiocracy

    BastiatJunior: Get rid of “balancing the budget.” That means only one thing, : tax hikes.

    I disagree. Historically, budgets have been balanced via economic growth and frozen (if not reduced) spending, not via tax hikes.

    And “balanced budget amendment” means court ordered tax hikes.

    That point, however, is a fair one.

    • #33
  4. BastiatJunior Member
    BastiatJunior
    @BastiatJunior

    Misthiocracy: I disagree. Historically, budgets have been balanced via economic growth and frozen (if not reduced) spending, not via tax hikes.

    You know that and I know that. But when politicians talk about balancing the budget, they are usually explaining why they are too virtuous to cut taxes. Or why low taxes would be “irresponsible.”

    • #34
  5. BastiatJunior Member
    BastiatJunior
    @BastiatJunior

    Misthiocracy:

    Totus Porcus:No one should say “entrepreneur” or “entrepreneurship.” Sounds fancy and furrin. And becomes very difficult to say after a cocktail.

    You can never go wrong with “Hard Working American Families”.

    That label includes entrepreneurs as much as it does salaried workers. The only people it doesn’t include are those who receive more from the public purse than they contribute.

    Like!

    • #35
  6. EThompson Member
    EThompson
    @

    By contrast, another interlocutor said that, were he running for office, he would position himself as “pro-innovation” rather than pro-free markets, leaving it to his opponents to explain why they were opposed to progress.

    But the two terms mean different things; the first certainly can’t exist without the latter. See:

    1975 Trabant – The 50 Worst Cars of All Time – TIME

    • #36
  7. Totus Porcus Inactive
    Totus Porcus
    @TotusPorcus

    Agree we must not use the Marxist term “capitalism.”

    Reagan did OK with “free enterprise” and “business.”

    • #37
  8. Owen Findy Inactive
    Owen Findy
    @OwenFindy

    Amy Schley: My preferred trade policy would be no tariffs at all (and watch the sugar prices drop!), but to reciprocate other countries’ tariffs on American goods with equivalent tariffs on their same foreign goods — a geopolitical “play fair with us and we’ll play fair with you, try to screw us and we’ll screw you” stance.

    Yeah, but I think Bastiat would convince you you’d screw Americans.

    • #38
  9. Jimmy Carter Member
    Jimmy Carter
    @JimmyCarter

    Amy Schley: ith that in mind, I’d like to see Republicans use the phrase “level playing field” and the like, and *mean* it.

    To hell with that idea.

    The government is always trying to “level the playing field” and the ones Who always get leveled are the producers/ the taxpayers. The indolent have nothing to raze.

    “Level the playing field” = “fair share”

    • #39
  10. user_352043 Coolidge
    user_352043
    @AmySchley

    Jimmy Carter:

    Amy Schley: ith that in mind, I’d like to see Republicans use the phrase “level playing field” and the like, and *mean* it.

    To hell with that idea.

    The government is always trying to “level the playing field” and the ones Who always get leveled are the producers/ the taxpayers. The indolent have nothing to raze.

    “Level the playing field” = “fair share”

    So let’s take it back! Let’s be the party of the fair shake, the level playing field. Let’s point out how all the various government interventions do nothing but entrench the rich and mire the poor.  There’s a mighty flood out there. We can try to calm it down or channel it at the real enemies.

    • #40
  11. user_11047 Inactive
    user_11047
    @barbaralydick

    Troy Senik, Ed.: I’m usually not the one talking down the pessimists, but I think this oversimplifies the case. Free-market economics can be pretty counterintuitive, especially in a society like ours where (A) economic education is much sparser than it should be and (B) the dominant cultural assumptions flow out of the progressive conceit that specialists can be relied upon to solve social ills. When your case isn’t obvious to the lay audience, you have to explain rather than assert. That’s an admittedly difficult task in a sound bite media environment, but still a necessary one.

    And here’s the problem (as laid out for us by Henry Hazlitt): “The art of economics,” he writes in his book, Economics in One Easy Lesson “consists in looking not merely at the immediate but at the longer effects of any action or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups.”

    But as he goes on to say, this is difficult to do and even more difficult to explain. Bad economists often present their errors (shortsightedness) more effectively than good economists present their truths. By the time an economist has gotten through the “long, complicated, and dull chain of reasoning” necessary to explain the long-term consequences of a particular policy, the audience is bored or asleep. Therefore, many economists – and their very vocal cheering sections – have resorted to half-truths, and arguments against even considering the longer view are reduced to mere quips. “It’s only laissez faire,” “greed,” “capitalist apologetics,” “extremism,” (and worse terms these days when rhetoric has reached a fever pitch).

    • #41
  12. lesserson Member
    lesserson
    @LesserSonofBarsham

    barbara lydick:

    Troy Senik, Ed.: I’m usually not the one talking down the pessimists, but I think this oversimplifies the case. Free-market economics can be pretty counterintuitive, especially in a society like ours where (A) economic education is much sparser than it should be and (B) the dominant cultural assumptions flow out of the progressive conceit that specialists can be relied upon to solve social ills. When your case isn’t obvious to the lay audience, you have to explain rather than assert. That’s an admittedly difficult task in a sound bite media environment, but still a necessary one.

    And here’s the problem (as laid out for us by Henry Hazlitt):

    But as he goes on to say, this is difficult to do and even more difficult to explain. Bad economists often present their errors (shortsightedness) more effectively than good economists present their truths. By the time an economist has gotten through the “long, complicated, and dull chain of reasoning” necessary to explain the long-term consequences of a particular policy, the audience is bored or asleep. Therefore, many economists – and their very vocal cheering sections – have resorted to half-truths, and arguments against even considering the longer view are reduced to mere quips. “It’s only laissez faire,” “greed,” “capitalist apologetics,” “extremism,” (and worse terms these days when rhetoric has reached a fever pitch).

    Complexity issues:

    icantwinarguments_lightbox

    • #42
  13. CuriousKevmo Inactive
    CuriousKevmo
    @CuriousKevmo

    Retail Lawyer:“Small Business”. Please, please, retire this. Romney drove me nuts with his paens to small business. The trouble with this is that unless you are the owner of one or actually understand its importance in the economy (darn few, I would assume), it is just not that sympathetic or inspiring an institution. Many people have worked for one and found it lacking in many respects. And most people know they do not have the skills and tolerance of risk required to be a small business owner – while nonetheless being productive and civic-minded citizens. So this line of rhetoric likely leaves them feeling unappreciated. I think this is why Romney was able to be dismissed as not being able to relate to normal people.

    YES!!!!

    As near as I can tell from the musings of the people I’m surrounded with, “Small Business” is the guy they work for that won’t give them great benefits.

    • #43
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