It is no secret that Americans love to shop! Whether in department stores, small boutiques, or online – America is a powerhouse of consumerism. But it was not always this way. Professor Josh McMullen, interim dean of the College of Arts and Sciences at Regent University in Virginia Beach, VA explains the rise of consumer culture in America. McMullen delves into the striking similarities between advertising then and now, the influence of transportation and department stores on consumerism, and the importance of consumption in the battle against communism in the mid-1900s.