In with the New Year and up with the new ads. As early-state voters start to get serious about primary season, candidates are flooding the airwaves with their pitches. First, a Cruz immigration ad:
Second, a Trump immigration ad:
Interestingly, Rubio’s SuperPAC is ignoring those two guys and focusing on Chris Christie:
https://youtu.be/SlUAShLzZEQ
https://youtu.be/zpm7w2r1ZCA
Finally, undercarder Rick Santorum decided to take a swing at the Iowa frontrunner:
What do you think, Ricochetti? Which ads work and which are duds?
Published in General
Good discussion about the Cruz ad going on in the member feed here.
I’m not normal (I worked in advertising for many years) but I continue to be amazed by how bad most political ads are. 25 years ago there was (somewhat) of an excuse for poor production quality because it was expensive, but not today. And even production value can be made up with an effective message. (note, it’s not rattling off talking points).
AÂ high school friend recently ran for congress and she featured the same cliched scenes of talking in the park with parents, talking in the diner with seniors, laughing with firemen. Snore.
So, I tip my hat to Cruz for trying to convey an idea, and conveying it pretty well.  I also give points to Santorum for effectively injecting a little humor. I’m disappointed by the Rubio ads (maybe my guy) in they seem like the same old montage of headlines we’ve seen for 30 years.
The Cruz ad is strong and rightly populist for these times. A Princeton, Harvard-educated conservative Texan is the east coast liberal’s worst nightmare, I can tell you. Though I could see many Wall Streeters warming up to him.
I watched these ads and my reaction is to want to weep over the Republican field. Not one candidate — not one! — who is the complete package. Unbelievable.
We’re either gonna need a lot of luck in that the Democrats irreparably damage themselves (possible), or we’re going to need divine intervention.
Of those presented here, I love the Cruz ad.It’s very effective and funny. In a sense, that might be a negative, because the real issue is national security, but in this field, it stands head and shoulders above the crowd.
The rest? Meh.
Donald saying he’s going to make Mexico pay for the wall and take ISIS’ oil? Is he running for President of the United States? Or is he running to be chief of some super-villain organization? It is not ISIS’ oil. It arguably belongs to the people of those countries. Is he that openly advocating the idea that “to the victor go the spoils?”
Rubio’s PAC? Meh. Chris who?
Santorum? The message is supposed to be, “This guy isn’t serious, I am.” What comes across is, “Cruz is more effective at getting the point across than I have ever been.” The Federal Government is a joke, and we need more Green Eggs and Ham served in the Senate.
Got any more?