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Ever since The Donald descended from that Trump Tower escalator, Republicans have insisted that someone has to take him out. We’ve heard this cry from movement conservatives, political consultants, the squishy “GOP establishment,” conservatarian ideologues, and the vast majority of activists who don’t support the curiously coiffed billionaire.
Worry no longer, Republicans, for your savior has arrived. John Kasich’s SuperPAC, New Day for America, has released a 45-second collection of Trump quotes that’s sure to scuttle his quixotic campaign before voters in Dubuque and Dixville Notch get the chance to weigh in. So lie back in your La-Z-Boy, sip on your skinny half-caf grande chestnut praline latte, and enjoy the demise of Donald Trump’s political career:
Wait … that’s it? Those are, like, the same Trump quotes we’ve seen 134,282 times so far (more if you’re on Twitter). I could have uploaded this myself and I’m lousy at making videos. I’d even use a better font and add some of those cool “swoosh” transitions between clips.
Perhaps I shouldn’t worry, because the SuperPAC assures us that this is part of a larger, multichannel messaging effort:
As entertainment seekers make their way into the Columbus Convention Center this evening, New Day For America will be sharing important information reminding them that Trump can’t be trusted. A plane and banner with that message will circle the convention center from 3 p.m. to 5 p.m. and the video below will be part of a digital buy in Ohio and New Hampshire.
A plane and banner. Why not increase the budget by a C-note and toss in a sign spinner and one of those dancing inflatable guys?
Here’s a marketing tip for the rest of the GOP field. Donald Trump’s fans don’t support him in spite of his irreverent statements; they support him because of his irreverent statements. They like that Trump was seemingly born without the internal filter that all of us non-billionaires have spend a lifetime cultivating. When Trump blurts out the rude, weird stuff that never would have made it past the first few synapses in our brains, they laugh and applaud. I’d get fired if I said that, they think, but this guy gets away with everything. Tact is for losers; Trump’s a winner.
What do you think of the ad, Ricochetti? Is Team Kasich’s clip reel the beginning of the end for Donald Trump or would they have been better off spending their meager budget on nine holes of golf at Mar-a-Lago?
Update: Shortly after clicking “publish,” the Kasich campaign unveiled a far harsher ad against Trump.Published in