Voting is a social activity. Voting is a social activity. Voting is a social activity. And repeat until the next election.
Voting is not an act born of cost-benefit analysis but of primarily social motivations. And, as I've written here before, with great anxiety, the Progressives understand this, have studied this seriously, and have worked hard to perfect the arts of persuasion and turnout.
Robo-calls are worthless. And most mailers are too. Romney and allied groups flushed hundreds of millions down the drain and sentenced this country to an entrenched ObamaCare and the rest of our own "lost decade" because they don't take social science as seriously as the Left.
We got our rear end handed to us for one very simple reason . . . They do it better.
Here's what winning looks like: