From member EJHill, I learn that an ad agency working on behalf of Kia Motors in Brazil thought that the perfect way to sell consumers on their new dual-zone air conditioning system would be by getting into the mind of pedophiles who sexualize young children.
I'm in no way joking.
The ad has two columns. On the left, there are drawings of a young girl in elementary school getting help from her teacher. In the right column, the young girl's uniform shrinks and she becomes a buxom teen soliciting sex. So to all the pedophiles in the world who see young children as sexual objects to be violated, come on down to your nearest Kia dealership? I hear if you purchase a car you even get your own free pass out of jail!
Do ad agencies really need to normalize and celebrate what goes on in the heads of sexual perpetrators? This distorted perception is what leads to innocent victims being abused. Why in the world would a company choose to do this? Why in the world would they be rewarded?
Copyranter calls it "one of the sleaziest car ads ever" (you can see the ad there, if you so desire) and notes that it doesn't even publish the pedophile fantasy in the name of doing a good job of visualizing the benefits of dual climate control.
Kia has just tied its name and line of products with child sexual abuse. What I see, when I see "Kia" is "child sexual abuse" and "normalization of pedophilia."
And that means I could never ever put my children in a Kia automobile. I don't even want to see one on the street.
Great work, Kia. I hope that pedophile demographic keeps you afloat.