The brilliant strategy of antagonizing your own supporters

In an effort to connect with the core demographic that has been supporting their sales for decades, Bud Light launched a national ad campaign led by famous trans-sexual Bud Light aficionado Dylan Somebody or other. Surprisingly, this ambitious plan was not entirely successful. As it turns out, there are some Bud Light drinkers out there who are not trans-sexual. This obviously came as a shock to the Bud Light marketing department, all of whom are apparently narcissistic fools who have been completely sheltered from American society, or recent college graduates.

Budweiser lost over $1.4 billion in sales and half of its market share. They're still trying to salvage what's left of their company.

Inspired by this resounding success, Jaguar has launched an ad campaign in an effort to connect with the core demographic that has been supporting their sales for decades: trans-sexuals. Observers are waiting with bated breath to see how this might turn out. Is it possible that some Jaguar buyers might take the same view that Kid Rock did to the Bud Light trans-sexual beer campaign? Hard to say, I suppose.

Aston Martin appears to have a better understanding of who exactly they are selling cars to. Even when selling used cars. Check out the message in their ad below, promoting the sales of used Aston Martins: "You know you're not the first. But do you really care?" Now THAT is marketing. [Editor’s Note: The Aston Martin ad is fake. If you look closely the type says “Pre owed” not “Pre owned.” The picture is taken from the January 2021 German Playboy. The tagline, however, is from a real car ad. BMW used it in a 2008 campaign. Update: Aston Marton is issuing takedown orders to websites republishing the parody. The image has been removed.]

And while I'm sure their marketing department is interested in shaping cultural norms, they apparently are more interested in selling Aston Martin cars. A motivation which would seem to mystify the marketing departments at Budweiser and Jaguar.

I really think this is how Democrats lost this recent election. They simply forgot who their supporters are.

Which is understandable, since I'm not completely certain who their supporters are, either. Democrats were once the party of the working class, but now they are openly contemptuous of anyone who does not have an advanced graduate degree. They've done nothing to help Blacks or Hispanics, as those groups are starting to figure out. They still claim to support the very poor, but the very poor don't vote. Which leaves the very rich, and there are very few of those.

So Democrat ads tend to look as ridiculous as those of Bud Light and Jaguar. They don't make sense, because they don't understand who their base is.

And neither do I. And neither does anyone else.

Budweiser is desperately trying to return to its previous business model, which worked so well for them for decades. If Jaguar succeeds in destroying itself, I suspect it will do the same thing.

But I can't imagine the Democrat party returning to its blue-collar roots. The cosmopolitan elitists in charge would never permit that. On the other hand, the Democrat party obviously can't stay like this. This is not working.

In the next election, the Democrat party will look a lot different than this. I'm not sure what it will be. But it won't be this.

Surely.

Nothing focuses the mind like losing. It will be interesting to see where the Democrats go from here.