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Signs are that most of the country is moving on from the bizarre transsexual obsession of the recent past, although outliers remain and appear stubbornly embedded in governments like Minnesota and California. But what I really wonder about is why so many corporations buy into the movement so willingly and rapidly? I was shaving this morning with my Harry’s razor, thinking about how the company went hard over into supporting the trans movement. But why? The Bud Light debacle could be studied for decades, but how did it happen? Do Millennial and Gen Z corporate employees have so much influence that corporate executives just went along with them? When Dems take over government, will it all shift again?
I’ll single out Anheuser-Busch again. Did the CEO not have any inkling of what would happen when his marketing VP made a huge move rejecting their traditional customer base? That’s not hyperbole on my part — Alissa Heinerscheid said: “We had this hangover, I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor and it was really important that we had another approach."
I’m sure most of you saw the company’s recent ad with a bald eagle flying off of a Clydesdale. Which approach sold more beer?
At any rate, the speed with which this insanity took over corporate America was breathtaking. I’m pretty sure it will happen again, but it is genuinely mystifying to me.
Discussion (38)
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The "New Coke" campaign should have been a lesson to companies that tampering with something that already works is a bad idea. If Budweiser wanted to reach out to different communities, they should have come up with new products to do it - "Queer Beer" and "Trans Light" for example . . .
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Not so mysterious when you consider the company let a woke young girl boss approve and implement the Bud Light debacle. She no doubt was sure that all Budweiser's male consumers were icky, and set about to change that. All righty then. Mission accomplished, brand destroyed.
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Talk about missing your audience. Alissa Heinerscheid managed to offend with one entirely gratuitous swipe both the current consumers who liked the brand and actual fraternity types who (sorry to inform you, Ms Heinerscheid) frequently have more refined tastes than Anheuser-Busch usually markets to.
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Yes. And, Yes. The Democrats have gotten even more extreme under Trump 47.
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It wasn't just big national companies. There is a local animal rescue that I thought was very good. I even have co-workers that volunteered for it and family members that have adopted from them. Then all this trans stuff hit and they start posting trannies with their animals on their social media pages. I made my disgust known to the like-minded friend and that crap stopped right quick, but I said I'd never give them another red cent. They went too fast down that road. I didn't even remember them doing all that much when the BLM crap started. It was really odd.
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