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Point made, forgive and forget?
The beer giant, which lost tens of billions in market cap and saw Bud Light sales tumble by about a quarter in the wake of its partnership with Dylan Mulvaney, has been eagerly rebranding itself in recent months, working instead with more masculine and conservative partners.
It has signed a new sponsorship deal with the UFC mixed-martial arts promotion, has partnered with football legend Peyton Manning and will sponsor the upcoming tour of comedian Shane Gillis, who once was fired from “Saturday Night Live” over purportedly racist jokes.
The former real-estate tycoon, who is friends with UFC president Dana White and whose son Donald Jr. also had called for conservative Bud Light boycotts to cease, noted Anheuser-Busch was helping veterans and farmers — two of his key favored groups.
Trump’s message comes as a top Republican lobbyist for the company is set to host a fundraiser for the former president next month, with some tickets going at $10,000 each.
Jeff Miller, a close confidant of former Speaker Kevin McCarthy who built his Washington business during the Trump years, announced on X, formerly Twitter, on Tuesday that he would be hosting the fundraiser. The event is set to feature dozens of members of Congress and Republican leadership, as well as Donald Trump Jr.
Me? Nah. Short-attention spans is what they assume. Anyway, A-B is a subsidiary of a Belgian company that's all-in on ESG. But yeah Clydesdales at the Super Bowl so everything's good now.
America was once a place of great local breweries; let's do that again.
Discussion (53)
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Nasty beer regardless of whom they support. Anchor Steam went under recently. Sad. I liked their Porter. Still lots of good small craft beers. Or there's always Guinness. Liquid bread. Yum...
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Let us forget for a moment Trump's motivations and ask if the claims made about A-B are true.
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How much stock does Trump own in A-B and will this be an issue?
I don't have a problem with a comeback if the company scrubs up and avoids future woke adventures. In fact, I don't really much care at all because I don't buy beer.
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Anheuser-Busch went from insulting and alienating their customer base with Mulvaney to signing Shane Gillis, who is like a caricature of their customer base. He plays a crude racist and antisemite.
It speaks of a woke millennial leadership who knows nothing about their customer base beyond the crude stereotypes they traded with each other in college and have never actually met anyone in their customer base.
So, no. Other brands of beer, especially craft beers, employ and trade with lots of great Americans. I'll go with them instead.
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I believe he has about $5 million in -B (or their owners).
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