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The management and marketing geniuses at Jaguar, the iconic car manufacturer, apparently under the impression that the transgender and LGBTQ+ market is enormous, have just released a commercial that they feel will bring thousands if not millions of new buyers to their brand. Perhaps these marketing geniuses were impressed with the self-immolation marketing effort of Bud Light linking their brand to Dylan Mulvaney. They could have also been influenced by any number of other advertisers like Gillette, Target, and others who have embraced the LGBTQ+ community in hopes of increasing sales and market share.
Or perhaps they’re actually nitwits who didn’t detect the shift in the zeitgeist that is rejecting the militant trans and LGBTQ+ agenda, as evidenced in the effectiveness of one of the Trump campaign's last commercials that excoriated Kamala Harris for supporting the trans agenda. Yes, of course, this brilliant Jaguar campaign may have been in the works for several months, so the marketing team may have happily plowed ahead thinking that they were achieving something brilliant for the brand. Is the marketing calculation that heterosexual men who comprise most of the Jaguar target market and who desire a sports car, an SUV, or sports sedan, that can perform like a well-tuned race car on curvy country roads will somehow be influenced by a sullen-looking man in a dress holding a sledgehammer? Or are Jaguar sales about to get hammered?
Discussion (142)
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OMG!! That's awful. Sigh.
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Man, that’s rough. And from the company that arguably made the best looking cars of all time.
They should have stuck with the ad made for them from that movie with Dudley Moore about the ad agency. The one where they cut straight to the point with honesty in their ads. They said of Volvos “Volvo - they’re boxy but they’re good”. The Jaguar ad said something about lonely rich men and prostitutes, but it was totally better than this.
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This is truly a terrible ad -- even putting aside all the cringe (as the kids say). It's not even edgy, at this point. It's just stale, and not even well-done stale.
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It's a UK ad campaign. They do things differently in the Old Country. Dylan Mulvaney doesn't mean a thing there.
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Sigh. Yeah, Jaguar is not the company it used to be. They have discontinued every single vehicle, save for the F-Pace, which is an SUV, and that will be killed around the end of the year. Jaguar will produce zero vehicles while they are transitioning to an all-electric car company, focusing on vehicles on vehicles roughly two or three times more expensive than their traditional line-up. Or maybe the company will just die.
caranddriver.com
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Here's one from the glory days.
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