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  1. Podcasts/
  2. Martini Shot/
  3. 21 Seconds or Less
July 8, 2026
July 8, 2026

•Episode length: 8m

Ricochet

21 Seconds or Less

Episode length: 8m

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Rob Long is in Tbilisi, a city he last saw 26 years ago when it was broke and hopeful and is now prosperous and — inconveniently — cozy with Vladimir Putin. Turns out streaming had the same trajectory: total freedom, total data and somehow the timidest programming decisions in television history. Rob has notes for Netflix executives: bring back the 22-episode season — nobody wants a six-year relationship with your drama. Then his godson Jackson shows him the real numbers — how many viewers abandon his Instagram Reels by the one-second mark — and Rob realizes he’s become exactly the kind of storyteller he just finished lecturing.
Host:
•Rob Long

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Tired of the toxicity of social media? Why not join Ricochet for just $5/month? Think of it as an online bar. Come in, have a drink, hang out, say whatever you want. But don’t badger, bully, or berate the other drinkers. That's our only rule.

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