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In 1948, the first self-serve gas station was opened in the United States. The station was in Los Angeles, the car capital of the country, on Beverly Boulevard just past Fairfax Avenue and was operated by Gilmore Oil. Gilmore Oil was a large, local oil and gas company well known in southern California. Gilmore called these self-service stations “Gas-a-Teria’s”. The Gas-a-Teria was a massive station for the time featuring eight islands with three pumps per island. The self-serve gas saved the customer five cents per gallon and the attendants at the station were young women.