Tag: Trends

Recommended by Ricochet Members Created with Sketch. A Perplexing Trend: Visually Complicated Menus


I have been noticing that menus of all kinds–from websites to restaurants–have become more complicated and thus more and more difficult to navigate. The trend toward clean and simple seems to be reversing. Now, I would say most of the time when I go to a website, I am overwhelmed with visual tiles on the landing page, plus information revealed only to the enthusiastic scroller, menus layered under other menus, and pages that do not deliver as promised. It can take several minutes of clicking around to figure out what to do next.

This now widespread tendency to present the customer with confusing arrays of choices, and make it difficult to complete such simple actions as viewing a product sample, makes me wonder whether sprawling menus are not some kind of marketing strategy that increases sales. Non-profits are guilty of it–note the inscrutable internal workings of the College Board site–but most private companies are doing it, too. Just the other day my index finger got a big workout with the mouse merely trying to locate a demo for a tech product that the company was presumably wanting to sell to interested schools. Also, our school’s online portfolio and PD credits system is not really something one could teach to a colleague. You simply make selections and click the mouse, because neither logic nor intuition helps with the opaque setup. You just keep boldly advancing, and somehow the work gets done.


Contributor Post Created with Sketch. Recommended by Ricochet Members Created with Sketch. Behold the Genius of Vegan Tuna: Whole Foods Trends of 2018


Dear eater, are your mushrooms dysfunctional? Do they just lie there on your plate, limply, underperforming? Then we have great news for you! Functional mushrooms are just one of Whole Food’s food trends for 2018. Yes, now your mushrooms can function again!

Well, not your mushrooms. Not the dull, familiar mushrooms you’re used to eating. They’re just edible, not functional – these days, merely functioning as food simply isn’t functioning hard enough. No, we mean mushrooms with names like “reishi, chaga, cordyceps, and lion’s mane”. Which are not a kind of massage, disease, surgical implement, or feline fringe, respectively, though we understand the confusion. Whole Foods explains,


Contributor Post Created with Sketch. Not All News Is Bad News


Focusing on the hourly media cycle gets mighty depressing for us news junkies. A stagnant economy, wars all around, desperate migrants flooding Europe and the US. But Hans Rosling, a public health professor in Sweden, shows the incredibly great news happening over the longer term. For the few of you who missed Thursday’s episode of Nyheder on the Danish Broadcasting Corporation’s DR network, I’ve uploaded a clip that deserves to go viral.


Promoted from the Ricochet Member Feed by Editors Created with Sketch. What’s “Cool” These Days, According to Teens