Parler lost its rented server space with Amazon Web Services. Parler also found its phone apps booted off the Apple and Google app stores. This is not the “destruction” of Parler – not unless Parler was on such shaky ground that it cannot be rebuilt. This is certainly hamstringing it, but if this is a “death sentence”, then it is one that is easily overcome with cold hard cash (would that the Reaper were so easily fended off on more fleshly concerns). We need perspective here, and an honest reckoning of what happened, how, and why. We also need to yet again yank the plank from our own eye, for it was just a short while ago that we were adamantly defending another business for refusing paying clientele: I speak of none other than Masterpiece Cakes.

First, let’s get the technical stuff out of the way – understanding how Parler was built, and how it planned to make money for its creators (let’s not fool ourselves into thinking it was all charity work) is key to understanding its demise. Web sites have to be located on computers. You can make a website on your laptop and share it with the rest of the internet if you want. Users just would need to know the numerical address in either IPV4 or IPV6 to find it. If you want to make it easier to find then you would have to register a domain name, and then map that domain name to your server address. Now suppose your little website got really popular because its topic was fun and lovable – let’s say, for the sake of argument, that your website was all about your pet bird. If you had just a residential internet connection, after a point your neighbors would start to complain that traffic to your laptop was killing their own connections. Plus, your laptop has limited processing power to keep serving page views out – and your addition of a little bird forum doubled traffic to the point where your laptop’s cooling fan failed from overuse. How do you fix these issues?