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Most people have trouble with numbers. They easily visualize up to twelve. Once beyond 100 numbers kind of blur together. There is a difference between a one in 500 chance of something happening and a one in a million chance, but most people do not really understand it. Or the difference between a million and a billion.
“Making Numbers Count: The Art and Science of Communicating Numbers,” by Chip Heath and Karla Starr, offers a solution to that problem. It presents tools to understand numbers and effectively communicate the meaning of numbers to others. The authors provide a step-by-step process to give readers mastery of numbers using a few simple rules.
Take the difference between a million and a billion. Heath and Starr have readers visualize the difference this way: a million seconds is twelve days; a billion seconds is 32 years. You suddenly appreciate the scale of the difference. Twelve days is two workweeks linked by a weekend. Thirty-two years? Depending on your age, it could be twice your lifespan, your lifespan, or half your lifespan. Regardless of your yardstick, you know it is a whole lot more than two workweeks linked by a weekend.