Starbucks is hoping to lead a national conversation about race. According to a video released by founder Howard Schultz, Starbucks barristas are encouraged to scrawl “race together” on coffee cups before placing them in the hands of customers. This hollow bit of moral exhibitionism is supposed to encourage “compassion,” “honesty,” “empathy,” and “love.” Does Starbucks sell caffeine-free compassion?

Each and every time we’re hectored to engage in an “honest conversation” about race, it’s a sham. What’s wanted is not honesty, but confession of sin by white people and expressions of pain from blacks and others. Decade after decade, despite vastly diminishing levels of white racism (and the rapid growth of non-white populations), we are told that the old stain of racism continues to poison the lives of minorities. By encouraging that fiction, Starbucks is subtracting from racial understanding.