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Friday nights have always been the death zone in media. You never wanted your favorite TV show to be moved to Friday because that’s traditionally the place where programs were sent to die. DVRs have changed a lot of that because your favorites can now be consumed at leisure on any day you choose. But if it’s no longer true of television it is now supposedly true for Twitter.
According to marketing guru Peter DeLegge the absolute worst time to promote anything on Twitter is after 3 p.m. on Friday and for the remainder of the weekend, or as we like to call it, exactly when we release the Ricochet Podcast.