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“The one that follows the crowd will usually get no further than the crowd. The one who walks alone is likely to find himself in places no one has never been.: — Albert Einstein
Being in the crowd is comfortable. It tends to be low risk. It is also usually low reward. But it seems like the safe choice. If you believe in safety, you tend to stay in the crowd. It is the zebra or gazelle that is outside the herd that gets hunted down, the bomber that falls out of the formation that gets swarmed by fighters.