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I came across this intriguing post from Patheos’ site. The thesis is that in the aftermath of such things as the Scopes monkey trial, being a Christian has become a marker of low status, and that this explains both its decline and lack of appeal as well as the failure of attempts to “engage the culture” by making it appear hip.
The idea behind the “engaging the culture” movement was that, rather than withdrawing from the surrounding culture as their fundamentalist cousins did, evangelicals should go forth to meet it. The expected outcome of this going forth was a revival of Christian faith.