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For the first time in 20 years, the International House of Pancakes has a new logo! The Valhalla of after-bar-closing-time munchies, fluffy carbs, and sticky sucrose has introduced an IHOP red and blue mark that concedes nothing in glitz to uber-modern companies like Google, Citigroup, or Ubuntu and is about to show the American marketing world just how far the smile can actually be taken.
It is all just a little bit spooky.
The press release from the June 1 logo debut states: