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Last week, I sat with a new potential restaurant client, six feet apart and fully masked, of course. Let’s call her Viola.
Viola told me her story. She and her husband are both non-citizens, with a strong entrepreneurial spirit—and they opened a small restaurant a few years ago in Scottsdale, AZ. It’s in a hard-to-find location that is, however, usually found by tourists from all over the US and Canada in the booming tourism season in the Desert Southwest.
Enter 2020. Viola told me how they had finally picked up traction in their tiny spot; she shared stories of her regular customers, expanding hours, wine dinners, and more. They were so confident and excited, that she purchased a building to expand into with a new concept that would eventually also house her existing restaurant. That all happened in January.