When I was producing The Roth Effect, Carol Roth and I were both stumped by the reaction. Or should I say, lack of a reaction, to most of our shows. Here was a woman who was on television constantly and had a decent following on Twitter (160K+ followers) and yet the show languished just north of 3,000 downloads every week.

She tweeted about it, her guests tweeted about it, and nothing seemed to work. Occasionally though she would get a DM or reply to one of her Tweets and the gist of it was always the same, “You have a podcast? When did that start?”

Shadowbanning and throttling the distribution of Tweets based on keywords has long been suspected. Without the code that does it, it remains an unprovable charge. After Elon Musk fired several top executives last week, his team of software engineers went in and locked the system. He has 44 billion reasons for that, not the least of which is to see if Twitter’s former management misrepresented anything during the purchase period.