Move over, Barbie, the new face of Mattel has arrived. Ze may not be as shapely and enduring as their predecessor, but according to a glowing feature in TIME magazine, ve might be headed for a holiday-neutral pine tree near you this December.

Billing their latest product as “a doll for everyone,” Mattel becomes the latest Fortune 500 corporation to go all-in on gender identity with its androgynous “Creatable World” doll, which follows closely on the heels of its decision last year to nix its respective boys and girls toy divisions.