Tag: New Media

Dan Granger, Founder and CEO of Oxford Road, a leading advertising agency specializing in audio and all things spoken media and audio-tech/media technology, joins Carol Roth to talk about marketing amidst the insanity that is 2020. Dan talks about what tactics should be thrown out the window, why “ease of use” trumps just about everything in today’s environment and the “if, then shaming fallacy” happening on social media and otherwise. Dan and Carol also talk about why Bill Burr’s genius podcast advertising live reads are so effective, and why some companies still want control.

Plus, a “Now You Know” segment on Independence Day.

Scott Zakarin, writer, director and producer, stops by to discuss his new project Digital Sky, a fictional anthology podcast series about our social media obsession and the apps that run our lives. He and Bridget cover a wide array of topics from dad bods, to beauty standards, the freedom which new media offers to creators, the best shows they’ve ever binged, and the last time they cried. Bridget opens up about her love for Michael Bay movies, Scott discusses capturing inspiration via different mediums, be it writing, directing, or editing. They talk the origins of Walk-Ins Welcome, carrying the heaviness of the news around with you during the day, being open-minded to someone you disagree with, and Fat Thor. Check out Digital Sky and don’t miss Bridget’s performance in Episode 1: Ride Share.

Full transcript available here: WiW65-ScottZakarin-Transcript

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We are now Viktor Belenkos to be protected from the contagion of subversive thought. This amazing turnabout partly explains the media’s bitterness for Donald Trump. Their downfall seems so sudden it can only be due to some evil Trumpian witchcraft or infernal magic, for nothing else can explain it. But Albright to her credit understands […]

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From PC Gamer:  According to SuperData, there’s now a bigger audience for gaming video than the combined audiences of HBO, Netflix, ESPN, and Hulu. For reference, Netflix’s subscriber count is somewhere near 100 million, while Hulu maintains about 12 million. For better or for worse, PewDiePie alone has over 54 million YouTube subscribers. [….] Preview […]

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A Trump Rally in Pictures

 

I attended Donald Trump’s rally at the Collier County Fairgrounds in Naples, FL on Sunday. As I also had a previous career as a professional photographer and photojournalist for a dozen years, I also gave myself the assignment to document the rally and how people were using their smartphones to broadcast and remember what was going on. To make matters even more interesting (and to further demonstrate how empowered we are as individuals thanks to the internet and our smartphones), I shot, edited, uploaded, and composed this post using nothing but my iPhone.

We are the media, and the deer now have guns. What that will mean for 2020 and beyond, I don’t know. What I do know is that 15 years ago, it would have taken me hours (if not days) to develop the film for this story and get it out to the public. Now, the only reason why I couldn’t send out pictures as they happened was because I had a lousy cell signal at the fairgrounds and had to wait until I encountered better coverage.

Debate Reform: Online Debate Hosted by Conservative New Media

 
Ricochet-Online-Debate

Working Prototype

The CNBC debacle may have been the straw that broke the elephant’s back. Republican campaign managers are considering holding a debate on their own terms and the RNC has cordially uninvited NBC from an upcoming debate. I am aware that Ricochet has approached the candidates in the past about hosting and was rebuffed. It should try again — now — and propose an innovative new debate format, co-hosted by two other leading conservative new media organizations in which:

  1. Candidates don’t appear onstage together
  2. There is no live audience or auditorium
  3. Candidates receive a question, record their answers on video (smartphone is fine) and submit their answers back to the moderator, all within 30 minutes or so per question
  4. The video answers are quickly assembled into a YouTube channel where they can be viewed together in order (just like a a debate on TV) or a-la-carte as individual questions, answers and rebuttals (enabling wide syndication on social media)

A few of us produced a working prototype on a YouTube channel here with placeholder stock videos in place of the candidates’ statements.

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To close out a week about methods of teaching and persuading through games, it would help to cite evidence that such instruction does occur. Here are some things I’ve learned from games over the many years. Fellow gamers, please share your own examples.  From SimCity, I was introduced to concepts of city planning at an […]

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We have discussed sandbox learning. We have discussed the use of scripted narratives in video games. Now, I will describe the process of emergent storytelling — or, perhaps more accurately, story-finding.  This last design strategy attempts to mix the centrality of a player’s own decisions and creativity in sandbox games with the dramatic focus and […]

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What Video Games Can Teach Us About Narrative

 

Earlier this week, I addressed the potential for popular fiction to be compelling without being exclusively fun. Yesterday, I introduced the sandbox model of games, which offers opportunities for learning without direct instruction. Today, I will discuss instruction and persuasion through traditional storytelling and its translation into interactive environments.

The potential of traditional storytelling to offer insights or arguments doesn’t need to be explained. We are all familiar with the occasional power of novels and movies to make us consider, reflect, imagine, or feel. But it’s worth noting that not all linear fiction is focused on plot. Some stories are driven by events. Others are driven by characters. Even static settings can be major themes by themselves, which is why so many fans of The Lord of the Rings, Star Trek, or the Aubrey-Maturin series dig into lore and history in addition to enjoying those narratives. Sometimes, we are challenged to unravel puzzles and to anticipate the next plot twist. Other times, we passively enjoy witnessing the interplay between a group of delightful companions, without any expectation of final resolution.

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We news consumers sometimes hear reference to “gate keepers” in the media industry. The implication is that we tend to learn only about what news major media managers want us to hear. Or perhaps those managers only tell us only what they believe they can profit from financially.  To what extent is this notion of […]

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This article by Gita Jackson is the most interesting editorial concerning video game design that I have read in a long time.  [….] Firstly, 60 frames per second is the acceptable industry standard for games, regardless of whether or not this is achievable on a consistent basis for most PCs and consoles. Secondly, and more important […]

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