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The Philosopher Aristotle divided persuasion into three parts: Ethos, Pathos, and Logos. Traditionally, we have thought of them as three separate modes of persuasion, I propose we think of them as three connected parts of shaping one’s geography of reason.
First, some definitions:
Ethos (Nature) is the word from which we get Ethnicity (natural group of people) and is traditionally thought of as persuasion by credibility. For example, doctors are credible so we are persuaded to take their advice on medicine. The criticism of Ethos is that it is an “Appeal to authority” which is a logical fallacy that lends people to say it is inferior.