Come with me in imagination to a place that certainly exists somewhere in this country. It’s a small food vendor — a restaurant, bakery, pizza parlor, or what you choose — that happens to be owned by a University of Kentucky graduate. Today, he’s a disappointed, even bitter Wildcat fan whose mood is not in the least improved when a nice guy with a Midwestern accent breezes through the door. In red. Whistling “On, Wisconsin!”

Now, let’s hope the guy behind the counter stays polite, but we know the Badger will get his pizza or ice cream; it would be outrageously unthinkable that — even at his bitterest — the Kentucky grad would deny service to someone just because he’s from Wisconsin.

But suppose the customer isn’t after a slice of pizza. He’s planning a big party to watch Wisconsin take Duke down on Monday. Maybe he even wants a cake that says “Go Badgers!”