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So Buzzfeed reporter Kate Aurthur wrote a post about popular HGTV hosts Chip and Joanne Gaines which informed the world that the Gaineses’ have a pastor who is opposed to same-sex marriage. This post had one purpose and one purpose alone: to harm the couple. The post served no news purpose—even Aurthur concedes she never learned the Gaines’ view of same-sex marriage. The post cannot be termed “activism” since it fails at every level to persuade readers of the rightness of the same-sex marriage cause. Even the most generous alternate topic of Aurthur’s post, “Texas pastor opposes same-sex marriage,” is as dog-bites-chew-toy as a news item can be. The only conceivable purpose of targeting the popular television couple in this manner was to cost them viewers and, perhaps, their jobs.