Tag: Interactive Entertainment

Electronic Art’s Game Changer


Frostbite_engine_logo_2016During this week’s conference call for investors in Electronic Arts (EA) — one of the world’s largest publishers of video games, from phone apps to console blockbusters — the company announced that its development subsidiaries are all uniting in use of its propietary Frostbite game engine. This could be another big step in the evolution of the $90B game industry.

What is a game engine? In short, it’s a software foundation and toolset for building video games. From graphics and audio rendering, to physics simulations and artificial intelligence, the “engine” provides basic code (increasingly, advanced code as well) that streamlines the creative work of game design. It automates complex processes and ensures that they cooperate with each other without exceeding delegated resources.

The newest version of the Frostbite engine will probably be revealed soon. Here is a demonstration of the old version.