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I know that in the past my shoes were nasty.
I wasn’t kidding when I said they hurt, well, like a witch.
But you’ll find that nowadays, I’ve mended all my ways,
Repented, seen the light, and made a switch.
It’s time for part two of our series, and this post will address measuring and fitting. Some may find this an odd place to start — surely arch supports are more important, right? Sure, proper support of the underside of the foot is important, but the dirty secret that shoe people are loath to divulge is that putting an orthotic in a $30 shoe that fits correctly will result in a happier customer than a $300 high-end shoe that doesn’t fit. So before we can fit the nooks and crannies of the bottom of one’s feet, we have to address the other five surfaces.