Tag: Gillette

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Remember not so long ago when companies, with their advertisements and television commercials, just wanted to sell you some laundry detergent, or some aspirin, or a car, or any of a multitude of various and sundry products which most Americans needed or simply wanted? Oftentimes they would employ humor or even (gasp!) pretty girls to […]

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Contributor Post Created with Sketch. It’s Scold Season


“In a sort of ghastly simplicity we remove the organ and demand the function. We make men without chests and expect of them virtue and enterprise. We laugh at honour and are shocked to find traitors in our midst. We castrate and bid the geldings be fruitful.” — C.S. Lewis, The Abolition of Man

The recent ad by the Gillette razor company telling us men to be more like what the people at Gillette think we should be has certainly sparked debate. However, what’s missing from that advertisement (and most of the conversation it has created) is any information or guidance as to how men can learn to act like the honorable, forthright, compassionate, and brave leaders we should be (and occasionally are).

Recommended by Ricochet Members Created with Sketch. My Letter to Procter & Gamble, Parent Company of Gillette


I couldn’t find the address for Gillette, so I wrote to its owner, Procter & Gamble:

I have been a faithful customer of Gillette for years. Its ad that attacks men and boys is unacceptable. Boys will be boys. To argue to the contrary is stupid. Male mammals are different from female mammals. Period.

Recommended by Ricochet Members Created with Sketch. The Very Idea of Masculinity is Under Attack


Masculinity is being attacked on a theoretical level, one where it barely manifests itself.

A few days ago I was reading an article about men’s workout clothing. Specifically how the market for high dollar designer gym gear had grown exponentially in the past several years. Nike, Under Armour, Lululemon, and GAP have all released men’s lines of fashion-conscious workout clothes and are apparently raking in the cash. There were many quotes surrounding how many men are now caring more about their appearance while they work out.

Contributor Post Created with Sketch. Gillette Is Not Wrong


Is the new Gillette razor ad a radical feminist attack on masculinity – the commercial embodiment of a woke sensibility? I was prepared to think so. But having watched it twice, I find a lot to like. The ad has been panned by some conservative commentators. With all due respect, I think they are falling into a trap. They seem to have accepted the feminist framing. Feminists see culture as a Manichean struggle. It’s women versus men. Women are benign and men are malign. For society to progress, men must change. We must extirpate “toxic masculinity.”

Understandably, this rubs conservatives the wrong way. I’ve risen to the defense of masculinity many times myself. But is the Gillette ad really “the product of mainstream radicalized feminism—and emblematic of Cultural Marxism,” as Turning Point USA’s Candace Owen put it? Is it part of “a war on masculinity in America,” as Todd Starnes argued on Fox News?

Hello there, HLC mavens! Welcome to the HLC podcast for January 15, 2019 (this is Todd Feinburg’s birthday week podcast) with your hosts, the aforementioned Todd Feinburg, radio guy, and Mike Stopa the as yet to be mentioned west coast AI guy. We are here every week etc. etc. as you well know.

This week, we discuss toxic masculinity as seen through the eyes of everyday guys who are shaving their ugly masculine faces and thinking deep inside about the sexual harassment that they are planning for the day…or something. Has Gillette blown away a significant part of their patronage by insulting men for being men?