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It is perfectly natural for retailers to pitch products to the season or occasion. We should especially expect on-line retailers to pitch rain gear in April. So, the presence on Amazon’s homepage of two boxes, “Men’s weatherproof styles” and “Women’s rain-ready styles,” is unremarkable. We have also come to expect the leftist virtue signaling, in the form of the latest approved intersectional hashtag and special emphasis on Black Lives, showing that they Matter to Amazon. Yet, what are we to make of the visual presentation of how Amazon thinks a black man should look?
The top right image is a Amazon screen capture from the evening of 11 April 2021. There is a web page wide top banner advertisement that rotates. The advertisement you see is for an Amazon Prime original series, Them, with each season intended to tell a tale focused on African Americans, and apparently on white people as racists.
Them‘s first season is grounded in the historical reality of the second Great Migration (1940-1970). This was the second wave of the Great Migration (1910-1970). American blacks moved from rural areas to inner cities and from the old South to the North and West. Walter Mosley set his Easy Rawlins private eye series in Los Angeles, with the series starting in 1948. If you have not read any of the series, you likely at least recognize the Denzel Washington movie based on the first novel, Devil in a Blue Dress. So, Los Angeles is a good setting for a series set in the 1950s, as well as convenient for the video/movie industry.