Tag: drive-in

Back to the Future in the Age of Coronavirus?

 

In desperation, small business people are doing what they can to stay solvent, to stave off government-mandated ruin. One strain of these responses has been a revival of earlier car culture. The drive-in movie and the drive-in diner suddenly have an attraction again. Consider two stories from Texas: one a family restaurant turned drive-in movie theater, and the other a community theater putting on a drive-in live performance. Consider, also, the Sonic restaurant brand.

In “Ingenuity to Beat the Ban,” Aaron Miller told the story of the Butler House restaurant, in Spring, Texas, which put up a large screen television in the parking lot and serves meals, including beer or wine, car side. Modern cars are pre-equipped to support this experience, as we have lots of cup holders. Back in the 1950’s you needed a special tray attached to the side of the car window because there was nowhere to safely put down your drink. Moreover, all cars now have FM radios, so you can even have a low power FM transmission of the audio.

This last feature has been leveraged by a live theater company in Texas. I heard the owner or manager interviewed on the Mark Davis Show this past Friday, and read the Fort Worth Star-Telegram story on Cleburne, Texas: