Tag: Dentistry

My Root Canal


Getting a root canal was not on my “Things to Do Today” when I woke up this morning. It was on my “What I Got Done Today” list by dinnertime.

A root canal is famously something you choose in preference to something you really, really wish to avoid. You know, “There’s an opening in Bob’s group today. I think you would be a good fit.” ” I’d rather have a root canal than work for Bob.” “It’s only 100 yards of driveway you have to shovel. C’mon, the snow’s only two feet deep. It won’t be that hard even with the snowblower broken. ” I’d rather have a root canal.” “Hey, there are only 50 kids coming to your nephew Johnny’s eighth birthday party. You don’t mind helping out?” ” I’d rather have a root canal.”  You get the drift.

Remembering the Fluoridated Water Wars


Flyer used by opponents to water fluoridation in Seattle 1952

If you’re of a certain age, you probably remember the fluoridated water controversy of the 1950s and early 1960s. I’m old enough to remember it and the other day I came across a brief discussion of the controversy in the book I was reading which whetted my appetite to see how accurate my memory of the issue was. What I found, I think, is that my memory of the controversy was only partially correct and incomplete. I thought I’d write about here at Ricochet because the actual story is 1) more interesting than the cartoon version I remembered, 2) I believe the story has been somewhat mythologized and distorted, and 3) the fluoridated water wars continued long after the early 1960’s and to a certain extent still exists.

Who Wants to Help Write a Dentistry Musical?


I had my semi-annual dental cleaning a couple of days ago, and as I spoke with my hygienist and dentist, I thought of something the dental profession needs: Good PR. Not just good PR, but flashy good PR, and what better PR is there than a good musical? I mean look what Kiss Me, Kate! did for touring actors or Lend Me a Tenor did for opera singers or what A Chorus Line did for Broadway performers or what The Greatest Showman did for circus hucksters or La La Land did for Hollywood performers or what The Blues Brothers did for blues bands or…um…what the “Poor Judd is Dead” song did for Harvey Weinstein types in Oklahoma. (All of the sudden, I’m realizing how self-focused that this whole business is.)

Anyway, the point is, that a good musical could be great PR for dentistry. When we currently think of musicals and dentistry, what currently comes to mind? You immediately thought of Little Shop of Horrors, didn’t you? First, the dentist is only a peripheral character in that musical, and even more so in the original movie the musical is based on. Second, this character is not good PR for dentistry, not by a long shot. No, we need something much better, much more positive.