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I had my semi-annual dental cleaning a couple of days ago, and as I spoke with my hygienist and dentist, I thought of something the dental profession needs: Good PR. Not just good PR, but flashy good PR, and what better PR is there than a good musical? I mean look what Kiss Me, Kate! did for touring actors or Lend Me a Tenor did for opera singers or what A Chorus Line did for Broadway performers or what The Greatest Showman did for circus hucksters or La La Land did for Hollywood performers or what The Blues Brothers did for blues bands or…um…what the “Poor Judd is Dead” song did for Harvey Weinstein types in Oklahoma. (All of the sudden, I’m realizing how self-focused that this whole business is.)
Anyway, the point is, that a good musical could be great PR for dentistry. When we currently think of musicals and dentistry, what currently comes to mind? You immediately thought of Little Shop of Horrors, didn’t you? First, the dentist is only a peripheral character in that musical, and even more so in the original movie the musical is based on. Second, this character is not good PR for dentistry, not by a long shot. No, we need something much better, much more positive.