Tag: customer surveys

Customer Surveys are Useless


I know we have the destruction of the Republic and basic liberty to fight against, but I want to divert briefly from such weighty topics with a rant about the uselessness of most customer surveys. I think we have discussed this topic before here on Ricochet. A note provided by a hotel on a recent trip reminded me of the uselessness of so many customer surveys. Maybe some Ricochetti are plugged into organizations in such a way that they can encourage those organizations to rethink how they score customer surveys.

What set me off was we recently drove across the western United States and stayed at several properties associated with one particular lower mid-priced hotel brand (the kind that provides a basic room and serves a basic buffet breakfast, not fancy). One such property supplied guests with a note that said,